“Unexpectedly positive” Raymond Oosterveld of Jarja Floral calls the reactions of growers to their new color changing sensors that indicate the freshness of flowers. They showcased it for the first time at the PMA Fresh Summit in Anaheim (CA), USA, last October.

The Floral Merchandising Aid, or FMA, helps to determine when floral products need to be discounted for quick sale. A partly aluminum sensor being put on the sleeves indicates the vase life of the product. The color changes from gray (full vase life) to yellow (50% vase life).

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