As we head into the much anticipated 2020 holiday season during the COVID-19 pandemic, the hunger gap in the U.S. is growing steadily. From job losses due to lockdowns and company layoffs amid pandemic-induced downsizing, the number of Americans in need is rising.

In the U.S. alone, 40 percent of produced food is never consumed and instead discarded, yet 1 in 9 Americans go hungry every day. To address the paradox, Kroger established Zero Hunger | Zero Waste in 2017. As consumers are becoming more and more consciously aware of which brands do good for the community and the planet, Kroger stands out with its Zero Hunger | Zero Waste initiative. In 2019, Kroger surpassed its three-year goal to donate one billion meals by 2020, putting the grocery retailer on track to achieve its goal of donating three billion meals by 2025.

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