Dr. Talbot's, a leading brand of natural medicines and healthcare products, is proud to introduce MilkFresh, a first-of-its-kind app designed to ensure the freshness of breast milk with the help of an innovative sensor. MilkFresh is now available on Walmart.com and DrTalbots.com.

MONROE, La., Oct. 24, 2024 /PRNewswire-PRWeb/ -- Dr. Talbot's, a leading brand of natural medicines and healthcare products, is proud to introduce MilkFresh, a first-of-its-kind app designed to ensure the freshness of breast milk with the help of an innovative sensor. MilkFresh is now available on Walmart.com and DrTalbots.com, and then in Walmart stores from 2nd November. MilkFresh uses real-time sensor technology to track the freshness of breast milk, ensuring that every bag of breast milk is stored optimally and safely for babies.

This innovative app, powered by Evigence, is part of the Dr. Talbot's Mom range, connecting to a sensor placed on breast milk bags, tracking freshness in real-time by monitoring temperature changes and storage time in accordance with the CDC guidelines. Busy and working parents or carers can now confidently know exactly how fresh stored breast milk is—without the guesswork.

"At Dr. Talbot's, we believe that simplifying life for moms is essential to ensuring the health and happiness of both mother and baby." Helen Curran, CMO of Dr. Talbot's.

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Product Features and Benefits:

Real-Time Tracking: The MilkFresh sensor monitors breast milk freshness by detecting temperature changes and time.

App Connectivity: Through the app, parents can receive instant alerts on the freshness status of their stored breast milk.

Peace of Mind: Designed for busy parents, MilkFresh ensures that each stored bag of breast milk is fresh and safe when needed.

Easy Integration: Seamlessly fits into daily routines and enhances the breast pumping experience, especially during transporting and storage.

Parents receive immediate alerts and updates, ensuring they're always informed about the freshness and safety of their stored breast milk. This innovative technology empowers busy mothers to confidently manage breast milk storage, making the breastfeeding experience more convenient and stress-free.

"At Dr. Talbot's, we believe that simplifying life for moms is essential to ensuring the health and happiness of both mother and baby. Milkfresh was born from our commitment to innovation, addressing an overlooked need for mothers who want to ensure their breast milk stays as fresh as possible. This product is a step toward making motherhood more manageable, letting moms focus on what matters most caring for their baby," said Helen Curran, CMO of Dr. Talbot's.

MilkFresh will be available on Walmart.com and DrTalbots.com starting October 17th, 2024, and in Walmart stores from November 2nd with more options coming soon. To learn more about how MilkFresh can transform breastfeeding care, visit the site or contact [email].

About Dr. Talbot's:

Dr. Talbot's is a leading provider of safe and effective solutions for the whole family. Inspired by the belief that nature provides the best care for infants and parents, we developed products that harness the power of natural ingredients.

About Dr. Talbot's Mom:

The Dr. Talbot's Mom line was created to specifically support the health needs of pregnant and postpartum moms. The line's best-sellers include the Peri Bottle, Postpartum Ice Pads, and Cooling Perineal Pad Liners. In 2024, Dr. Talbot's Mom has emerged as the fastest-growing brand for prenatal and postpartum care on Amazon.com

About Evigence:

At Evigence, we measure food freshness in a new, smarter way to help our customers go beyond the date code – guaranteeing the quality and safety of their food, while reducing waste and operational inefficiencies. We provide advanced analytics based on data from our advanced sensors to intuitively monitor food freshness in real time, at the item level, all the way from production to consumption. For more information, visit www.evigence.com.

Media Contact

Ayeshah 'Ice' Somani, Don't Be A Little Pitch, 1 2042273941, ice@dontbealittlepitch.com, dontbealittlepitch.com

Helen Curran, Dr. Talbot, helen.curran@drtalbots.com

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